SARASOTA, FL – As the economic downturn continues to squeeze profits, businesses garnering positive media attention gain a distinct advantage over competitors.

Savvy business owners who understand “the power of the press” are turning to JournalistPR (http://www.journalistpr.com/), a Tampa Bay public relations firm comprised entirely of seasoned journalists.

While most businesses consider advertising an effective and necessary marketing component, JournalistPR supplements ad campaigns by securing editorial coverage for its clients.

The firm’s former newsroom pros – with careers built on recognizing and reporting stories – uncover newsworthy angles about businesses they represent. Business managers often fail to see newsworthy facets of their own operation. By opening their doors to an insightful seasoned journalist, they usher in ongoing opportunities for media coverage.

A contract with JournalistPR promises each client that his or her business will be featured several times a year in prominent articles and/or TV appearances.

In today’s economic climate, JournalistPR’s business model is smarter than ever. Editors across the country currently operate on restricted budgets due to a loss of ad revenue. With fewer funds available to generate fresh, appealing content for readers and viewers, the crunch is on for quality material. Thoughtful, well-researched news stories provided by JournalistPR provide welcome relief for editors, while appealing to targeted readers. To savvy business owners, a contract with this unique public relations firm is worth its weight in ink.

Clients of JournalistPR also benefit from exposure in new media, including social media, as well as traditional electronic formats.

JournalistPR serves clients throughout the U.S. from its headquarters in the Tampa Bay area of Florida. Its email address is journalistpr@yahoo.com Telephone 888-730-6630 begin_of_the_skype_highlighting 888-730-6630 end_of_the_skype_highlighting. Fax 941-360-2903.