Sunday, September 6, 2009

Writing Tip # 2

Avoid opinion words or phrases. Words like "proudly," above, are verboten. So is the phrase, "A leader in something..." which is meaningless and not journalistic. Instead, if you can rank your company, you're home free:
...has been announced by XYZ Company, one of the half-dozen largest research firms...etc.

No comments:

Post a Comment